研讨论文
Platform Shelter and Persuasion
主讲人
姜渭(博士研究生,北京大学 光华管理学院)
内容简介
In the digital era, platforms have emerged as a new industrial structure. By establishing pricing structures, they have created market order, attracting both consumers and producers, and guiding transactions in an orderly manner. However, as a foundational infrastructure of the digital age, platform markets, while enjoying monopoly profits, have also experienced new types of market failures. Due to the cross-network externalities created by platform markets, platforms are incentivized to allow low-quality producers to join, while concealing such information from consumers. By attracting more consumers, platforms exploit bilateral network externalities to extract excess profits. However, these low-quality producers harm consumer welfare and overall social welfare, leading to a partial failure in the platform market's self-regulation and internal oversight.
点评老师
张志祥、尹训东、史博文
时间
11月7日(18:00-20:00)
线下地址
学术会堂712
活动对象
创新发展学院学生
人数规模
30人
主办单位
创新发展学院
撰稿:姜渭
审稿:尹训东
编辑:沈嘉怡
审核:王颖